Lauren brings more than a decade of experience across brand, public relations and marketing within the wine industry, having spent over ten years with Yalumba in a range of roles spanning brand and communications.

Her background combines strategic thinking with hands-on delivery, supported by formal qualifications in communication and public relations, as well as WSET Level 2. She has worked across brand development, campaign execution, trade and consumer communications, and international markets. A short stint in property marketing early in her career broadened her perspective, but wine has always been her focus.

With a calm, considered approach and a strong understanding of both the brand and the audience, Lauren works closely with the Brand Warrior team to deliver marketing that is thoughtful, effective, and aligned.

A Barossa local who enjoys time on the farm and with her horses, Lauren brings a genuine connection to the region, along with energy, care and attention to everything she does.