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Claire Doughty
Founder & Director

Claire brings over 20 years of experience across brand, marketing and communications, working with globally recognised brands across the wine, retail and lifestyle sectors.


She founded Brand Warrior to help businesses build stronger, more connected brands — combining strategic thinking with creative execution and a clear understanding of what drives growth. Her background spans brand development, campaign strategy, content and communications, with a focus on delivering work that is both considered and commercially effective.


Claire works closely with clients and the Brand Warrior team to shape direction, uncover opportunity and ensure ideas are executed with clarity and intent.


A Barossa local with a passion for wine, food and the region she calls home, Claire brings energy, curiosity and a genuine commitment to helping brands reach their full potential.

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