Barossa-born and deeply rooted in the wine world, Byron Noack has joined Brand Warrior as our new Client Sales Lead.

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His career has taken him from the cellar floor to national sales, with experience spanning vintages at Yalumba and Oxford Landing, warehouse and account management at Samuel Smith & Son and Negociants, and roles with Somm Wine Merchants, Ricca Terra and Vinomofo.⁠

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With deep industry knowledge, strong trade relationships, and a reputation for being both genuine and commercially savvy, Byron will work closely with Dan across our sales division while managing his own portfolio of domestic wine clients, helping our brands grow with clarity, confidence, and impact.⁠

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A proud Barossan, devoted family man, Port Power supporter and weekend footy enthusiast, Byron brings energy, experience and heart to the team. We’re thrilled to have him on board.