Brand socials: how much to share?
Updated: Jan 30
At Brand Warrior, we understand it can be challenging to determine where to draw the line between personal and professional content for your brand’s social media account, especially if you are your business. So, let us guide you through the process to help you determine if it’s the right fit for you.
Sharing personal content on your business account can help develop deeper customer relationships and heighten brand awareness. After all, social media – and social marketing for that matter - is all about building relationships. Adding personal content to your business platforms helps promote authenticity and relatability.
How comfortable are you with sharing?
Before sharing any personal content on your brand account, we recommend asking yourself the following questions:
Is posting personal content relevant to what your audience is looking for or relevant to your business?
Are you comfortable sharing personal updates with your business audience?
Do you have the capacity to plan content around your personal life?
If you answered yes to these questions, it’s time to start planning the potential content for your brand’s social media platforms.
A great place to start is to share your founding story. For example, what inspired you to create your brand? Was there a gap in the market, or did you ‘fall’ into your business? People love to see a real person and story behind a brand, so this is your time to shine!
What sort of content should you share?
We recommend posting various photo and video content to humanise your brand and inspire a personal connection with your audience.
To get you started, here are a few ideas on personal content to consider sharing:
Personal events that are relevant to your business. For example, reaching a milestone, recapping a recent conference, or graduating from studies.
Casual behind-the-scenes photos or videos. This could include a day in a business owner’s life, production processes, photoshoots, or hosting a Q&A session so people can get to know more about you and your brand.
Family or friends who may be helping your business - perhaps setting up for an event, helping with business operations, packing orders, etc.
Content of children or pets (if comfortable). This helps to build trust and adds a human element to your business – everyone loves dog photos!
What should you keep for your personal account?
While we are all for sharing personal content on your business page, there are a few things you need to be mindful of. This includes avoiding the following:
Oversharing. For example, treating your business account just like your personal account.
Sharing personal opinions such as a political stance or religious beliefs – keep things as neutral as possible on your brand page.
Arguing on social media. Remember to be professional when receiving reviews and avoid conflict where possible.
If in doubt, upload it as a social story.
A great place to start is by using ‘Stories’ to sneak behind-the-scenes content onto your business profile without permanently committing to it. Read our blog ‘Highlighting your Brand’s Best on Insta’ for a recap on Stories and the content to post on this medium.
While sharing personal content on your brand platforms may feel daunting, creating a content plan will assist. Then, after the first few posts, you will develop rhythm and confidence, and nothing will hold you back!
If you still have questions about where to start, contact us!