• Warrior Musings

Should my business be on TikTok?

By now, you’ve probably heard the term ‘TikTok’ come up in a conversation or two. The short-form video sharing app is a particular hit with Gen Z audiences – but it doesn’t just stop there. Many companies and brands have started coming on board with using the app to increase brand awareness and engage with younger communities. So, it begs the question – should my business be on TikTok? Well, Brand Warrior is here to help you decide.


Okay, so what exactly is TikTok?

In short, TikTok is a social media app where people, brands and companies create videos between five and 120 seconds in length. Creators have access to shoot and edit the video on one platform, so there’s no need for additional editing apps. These editing features include an assortment of filters, effects, music, and royalty-free music on offer. If you don’t want to create videos and just want to sit back and enjoy – this is an option too.


TikTok’s interface is easy to use – and discovering content is at the centre of the experience. This includes a ‘For You’ section that delivers a bottomless stream of video content based on your algorithm based on the content you have previously viewed, liked, or posted. You can also search for content found on hashtags, so include these if you decide to proceed.


Who uses TikTok?

While the app only launched in 2016, 884 million active users globally use TikTok. And yep, you guessed it! The primary demographic who uses this platform is Gen Z – with 43% of users aged between 18-24. The second largest demographic is Millennials – who account for 31%.


What’s the appeal to businesses?

In short – it’s the next big thing.

The simple interface means effortless content creation, where you can create videos on the go! This means organic and unedited content is fine to post, but if you want to share something more refined, the option is there too. The quick nature of TikTok means you’re creating something authentic and transparent – which many consumers value.


The ability to appeal to new audiences and create new communities is a major appeal to businesses and companies. At times, Facebook, Instagram, Twitter, and LinkedIn can feel oversaturated and often monetization comes before content. With TikTok, this isn’t the case, meaning this platform is a viable marketing option for small businesses.


So, where do I start?

We recommend starting a personal profile on TikTok and exploring the app to see if it’s the right fit for your business. Once you feel comfortable, we recommend starting a business profile on TikTok, followed by a brief content plan to ensure you create content that fits your brand strategy and goals. Before you know it, you’ll be ready to make your first video and engage with new audiences!


Still have questions if TikTok is the right platform for your business? Then, don’t be afraid to reach out to us and ask for support.