Simplifying Social Media.
Updated: Jan 30
Does the thought of implementing social media marketing in your business seem like an impossible task? Not sure where to start?
When social media marketing trends seem to change and disappear faster than Kim Kardashian lost her baby bump, it seems impossible to keep up and, more importantly, to stand out.
Don’t worry. We’ve been there and done that and have heard many of our clients say exactly the same thing. But rest assured, it isn’t all doom and gloom. While this might only be the tip of the iceberg, implementing these five simple steps into your social media marketing can have a huge impact.
1. Personalise your personality.
Don’t copy what other people are doing; build a community of followers who are loyal to your brand for being uniquely YOU!
Identify who you are as a business, what you want to achieve, who your audience is and what you want to be known for. Have fun with the content you share, and don’t always focus on the hard sell. Educate, inspire and engage your audience, and give them a reason to follow you! No one likes fake and pretentious. Give your brand an authentic personality and create your point of difference.
2. Set goals and objectives.
How can you achieve what you want if you don’t know what you want? You wouldn’t start a business without a business concept. Likewise, you shouldn’t start posting on social media without a strategy or goals.
When identifying these goals, you want to make sure you follow the “SMART” framework. Your goals should be, Specific, Measurable, Attainable, Realistic and Time-bound.
These goals could look a little like this:
- Increase community following by 50% by 2020
- Drive 20% more traffic to the website through Instagram by June 2020
- Generate 5 new leads per week through paid Facebook ads
- Boost business response rate by 8% by Dec 2019
- Decrease website bounce rate from social media through on-brand content and ad targeting
3. Measure results.
You’ve set your goals and objectives, so now you need to measure them!
It was surprising to learn that over 40% of businesses don’t track their social media marketing.
Without a review of how your marketing is performing can be like driving blind. But this doesn’t have to be daunting, and you don’t need to pay a fortune for analytics apps and software. The inbuilt analytics tools on social media platforms can give you mass insight in seconds.
We recommend simply spending 20 minutes every week looking over these back-end analytics and reviewing what your audience is responding to on different platforms.
These insights are free and sit there whether you choose to review them or not, so make sure you’re using these valuable analytics to your advantage!
4. Engagement is important.
Social media users crave authentic interaction with the brands they love, and it’s a super simple way to boost your brand's credibility and personalise your page! Keep an eye on each platform to make sure you’re responding to comments, sharing user-generated content, liking loyal followers' posts and following new members in your community.
Users want to know that there is a real person on the other side of the computer, so start interacting!
5. Be consistent.
This has been our biggest learning and is one of the most important pieces of advice we give our clients when it comes to social media. Think about the biggest brands and influencers you follow. You’ll find that all these people and businesses will have hundreds, if not thousands, of posts on their accounts before they’ve hit their ‘insta famous’ status.
Consistent posting is important, but you must also consider consistency across all areas of your social media marketing, from the tone of voice used in messages to the aesthetics of your profiles. You need to be recognisable to start gaining considerable traction from your target audience.
You might not see instant results, but with consistent posting, content, and engagement across your social media channels, you’ll also start to see consistent growth.
Do you need help unpacking social media further? Then get in touch - https://www.brandwarrior.com.au