Papahū is a refined New Zealand Sauvignon Blanc brand created in collaboration with the A-Wines California team. Inspired by the purity of Marlborough and a strong connection to place, the brand was developed to capture quiet confidence, elegance, and a more restrained expression of this iconic wine region.

Our role was to shape Papahū from the ground up, creating a distinct identity with its own audience, positioning, and personality. From naming and creative direction through to design, trademarking, and trade presentation, every detail was carefully considered.

The result is an end-to-end brand build that balances strategy and storytelling, creating a wine brand that feels authentic, premium, and ready for market.