Jim Barry Wines is one of Australia’s most respected family-owned wineries, with a legacy built on quality, regional expression and long-term vision.

Through the team’s partnership with the McGrath Foundation, the brand set out to deliver a campaign that balanced purpose with performance — raising meaningful funds while strengthening brand presence and connection.

Partnering with Jim Barry, we led campaign development and creative direction, delivering packaging, collateral and website updates to ensure consistency across every touchpoint. We shaped the social and paid media strategy, built and managed Google and Meta campaigns, and supported PR across the campaign, event and the release of the new Watervale Shiraz.

From influencer attendance to user-generated content, the campaign extended beyond the event itself — building momentum, visibility and impact. An integrated partnership, grounded in strategy and executed with intent.