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  • Claire Doughty

Are there SECRET marketing opportunities?

Updated: Jan 30, 2023

The answer to this question, in short, is no. But also kind of yes.

All marketing requires thought, planning, constant evaluation, evolution and strategy. So no, there is no ‘shortcut’ or ‘secret’ to successful marketing. Sorry.

Marketing is about working smart and leaning into your audience and strategising cleverly. However, there are some definite keys to better marketing, which by definition means marketing that is way more effective.

Marketing opportunities are openings for a company to sell something to a specific customer. These customers, or potential leads, need a product or service that the company can provide.

It takes practice to recognise and use marketing opportunities effectively, but here are some tips to help you get started:

  • Examine online analytics, regularly

  • Test many types of advertisements and marketing channels

  • Design a target audience - know your audience to reach your audience

  • Repurpose old marketing content with proven results

  • Collaborate with your marketing team or agency

Effective marketing involves choosing which marketing opportunities represent the best options given your resources, customers, competition, and the environment surrounding your business, such as economic and legal factors.

WTH is with SEO and SEM?

Web search engines are often the first place consumers go when they’re in the market for a product (which includes goods and services).

SEO, or Search Engine Optimisation, and SEM (Search Engine Marketing) are one of your best marketing opportunities. Optimising your website traffic (SEO) involves attracting visitors when they’re in the market for the types of products you sell.

SEO relies on matching your website for the factors in search engine algorithms determining your rank on results pages. Content marketing is one of the most significant factors included in most search engine algorithms since search engines try to provide the best results to users.

And it doesn’t just stop at creating compelling content. Consider relevant topics and optimise for SEO to make the most of everything you’re putting out, such as blog posts, videos, podcasts, social media posts, and so much more.

A solid marketing plan.

Generally, it takes a minimum of six months to see an appreciable change in performance from most digital strategies, so give your plan some time to prove itself before discarding it as irrelevant to your performance.

A good marketing plan gives your business the best opportunity for identifying opportunities and improving performance. It should do all of the following:

  • Coordinate company goals and objectives

  • Research your current situation

  • Define your target market, allowing you to segment them according to your needs

  • Plan the marketing mix, systematising each activity for every marketing strategy

  • Set measurable goals for the short term

  • Define a strategy designed to achieve those goals with sufficient detail

  • Detail an itemised budget

Armed with this strategy, you maximise your chances of success.

Delivery on the promise.

Customer service and marketing are perfect partnerships. No marketing effort delivers as reliably as providing a superior customer experience or is harder to copy.

Research shows that customers are willing to pay more for a good customer service experience and that satisfied customers return repeatedly. These customers act as your best source of marketing communication in support of your brand.

Sharing engaging content and good experience wins way more potential leads than any advertising campaign, which has always been the case. Ensuring superior customer service is a long-term strategy and takes a sustained commitment from your entire organisation, but the rewards are well worth it.

At Brand Warrior, our business goal is to promote yours. We want to help your business thrive.


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