Caitlin is a natural storyteller, shaping marketing strategies that connect brands with the right audiences. As Brand Warrior’s Client & Marketing Lead, she develops content strategies, writes engaging copy, manages paid campaigns, and oversees social media.

A Marketing and Communications graduate, she also worked as a Research Assistant at the Ehrenberg-Bass Institute, sharpening her ability to blend creativity with data-driven strategy. Growing up in the Barossa, she has deep ties to the wine industry, making her a natural at crafting authentic brand narratives.