To Blog, or Not to Blog?
Not sure if you should start blogging for your business? The simple answer is yes, and there are quite a few reasons why!
Businesses everywhere are jumping on the blogging bandwagon. And while there are countless reasons why you should too, these are our top three!
Effectively Market Your Business
Whether you’re an entrepreneur, a small business or a large organisation, gaining online visibility is one of the best ways to get your name out there. And writing blogs gives you the opportunity to share exactly what your business has to offer, while also providing readers with additional insight into who you are and what your business stands for.
You can showcase your business’ products, services, goals, ideas and visions for the future, in a format that is engaging, relevant and easy to read.
Drive More Traffic to Your Website
Blogging is an inexpensive way of increasing your organic website traffic, and it can also bring a lot of fun and personality to your brand! Consistently posting and updating the content on your website improves search engine optimisation results, which means that your webpage will appear higher on the search engine results page. And we all know that the webpages that appear highest are the ones that are most likely to be clicked on!
In fact, blogging can actually increase you website traffic by up to six times! That’s six times more people clicking on your website, becoming more familiar with your brand and hopefully even becoming a customers.
Show Off Your Expertise
Blogging is the perfect opportunity for you to share what your business can do and show that you are highly knowledgeable in your field of expertise. Whether the purpose of your blog is to provide insights, share knowledge and information, or offer advice, make sure you are communicating valuable information that your customers actually want to hear!
Not only that, but by writing your own posts, you can add your own personal touch. You can showcase your business’ visions, goals, what makes you uniquely YOU!
What better way to demonstrate your skills than to do it yourself? Or at least write about doing it!
So, not only do blogs give you the opportunity to give customers an insight into your personality and what your business stands for, you can also show off your expertise and what sets you apart from the rest.