Marketing - Blending Traditional & New
Marketing continues to change and evolve, and as such, the rise of digital marketing has provided businesses with new opportunities to reach consumers in innovative ways.
At Brand Warrior Communications, we believe in and practice integrated marketing, by working with a cross-section of marketing tools to build brands.
What is integrated marketing?
It is an approach that emphasises the importance of using numerous mediums to share your brand story, and creating a consistent, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, digital, social media and in person - is presented in a similar style that reinforces the brand’s ultimate message.
Yet when we talk about integrated marketing, we are not suggesting that you copy and paste content across all platforms. Quite the contrary. We challenge and assist you to define your story, promote your offer, and tailor brand communication to relate to that audience.
Yes, that’s right, it takes thought and preparation to build an effective marketing program, and knowing who your target market is, how they consume information, and what sort of communication that appeals to them is critical. It means considering all sorts of different ways to reach them; advertising, editorial, events, sponsorship, digital marketing and social media to name a few.
We believe an integrated marketing approach is essential for your brand to be successful – allowing your brand to stand out and shine. Reach out to our tribe and let's talk!